Your experience
Contextual advertising can be profitable.
Who you know
(relationships & influence)
How you like to spend your time
How you want to grow
(solo, specialized, or scaled)
Enterprise System Sales
Fewer accounts. Bigger impact.
Revenue Potential:$$$$
Time Investment:🟢 Quarterly training & strategic cultivation
Best for reps who:
- Thrive in complex, high-level sales
- Prefer deep relationships over high volume
- Are comfortable with long sales cycles
What this looks like:
- Select number of large enterprise clients
- Full PDP system implementations
- Strategic, organization-wide impact
Certification Focus:
All levels per the Enterprise offering: PDP Professional, ProScan Mentor, and ProScan Managers
Expansion:
Increase PDP adoption across divisions, locations, and leadership levels through system rollouts, consulting, and facilitation services.
Example mindset: “I want to land fewer, larger system-wide relationships.”
Vertical Market System Sales
Own a niche and become indispensable.
Revenue Potential:$$$$ Platinum / Enterprise | $$ Gold
Time Investment:🟡 Ongoing service & relationship time
Best for reps who:
- Have strong industry knowledge or connections
- Understand specific business operations
- Want to dominate a vertical (healthcare, manufacturing, car wash, etc.)
What this looks like:
- PDP system sales within one primary industry
- Center-of-influence selling
- Repeatable success across similar organizations
Certification Focus:
All for Enterprise offering, Gold mostly: PDP Professional, some ProScan Mentor
Expansion:
Replicate PDP system implementations across similar organizations within the same industry.
Example mindset: “I know this industry and I can make a real difference here.”
Licensed Associate (LA) Model
Build a team. Scale your impact.
Revenue Potential:$$$$
Time Investment:🟡 Significant management & relationship time
Best for reps who:
- Enjoy coaching, mentoring, and managing others
- Want to scale beyond personal selling
- Think like a business owner or director
What this looks like:
- Managing independent Licensed Associate reps
- Combination of system sales and new account development
- Acting as a hub for multiple PDP sellers
Certification Focus:
PDP Representative, Account Executive Certification for key team members
Expansion:
Increase PDP market reach by adding and supporting Licensed Associates in new territories or accounts.
Example mindset: “I want to grow people and build a multi-rep business.”
Consultant-Focused Model
The consultant’s consultant.
Revenue Potential:$$
Time Investment:🟡🟢 Initial coaching + service pricing
Best for reps who:
- Are strong consultants but prefer to sell and support consultant-based accounts
- Work with organizations through advisory relationships
- Want PDP instruments to elevate their consulting impact
What this looks like:
- Consultants using PDP tools with their own clients
- PDP systems supporting advisory work (not sales-driven)
- Often smaller accounts or spin-off enterprise relationships
Certification Focus:
PDP Professional
Expansion:
Introduce PDP to your existing client base by integrating PDP instruments into consulting work and strengthening ongoing client relationships.
Example mindset: “Give me the tools; I’ll do the consulting.”
