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Jacaruso Enterprises
Case Study

Seamless Hiring with Salesforce + PDP Integration

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KNOW YOUR STRENGTHS

Phil Olsen, a highly-regarded business consultant with over 22 years of experience with PDP, was already well-established in the consulting field when he considered partnering with PDP Global. As the President of Know Your Strengths, a consultancy focused on matching talents with tasks, Phil had tried several assessment tools but felt they lacked precision, accuracy, and adaptability. That’s when PDP Global came into the picture and changed everything for him.

Company Overview

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Industry: Hotel Sales Support Services

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Location: Austin, TX

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Employee Size: 120

Instruments Used

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ProScan®

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TeamScan®

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JobScan®

Time Savings

Improved Hiring

Employee Development

The Challenge

  • How to streamline high-volume hiring processes

Jacaruso Enterprises, founded in 2007, provides hotel sales and revenue management services with a fully remote workforce. With more than 100 salespeople, 20–30 support staff, and up to 50 applicants per week, the company needed a reliable way to assess talent quickly and accurately.

PDP ProScan had already become a core part of Jacaruso’s hiring and employee development processes, helping identify communication styles, motivators, and predictors of success. But accessing PDP results required extra steps—manually opening files or switching platforms—which slowed down recruiters reviewing dozens of candidates a day.

As hiring volume grew alongside industry demand, Jacaruso needed an efficient way to embed PDP insights directly into their day-to-day workflow.

The Solution

  • Integrating PDP ProScan insights with Salesforce

PDP Global partnered with Jacaruso to integrate ProScan data directly into Salesforce, the company’s primary CRM and applicant tracking platform.

With the API integration (Sample option B), ProScan results are now immediately visible inside Salesforce records, providing recruiters with quick snapshots of applicants’ natural styles and behavioral profiles. This allows hiring managers to instantly evaluate whether a candidate fits preferred behavioral ranges for vastly different roles like hotel sales versus IT support, without leaving their core system.

“Instead of opening a file and scrolling, the PDP snapshot shows up instantly in Salesforce. Those seconds matter when you’re reviewing 80 candidates a week.”

Natalee Keathley, Director of Talent & Wellness, Jacaruso
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The Implementation

During Jacaruso’s contract renewal, PDP Global President Brent W. Hubby shared the latest integration advancements using PDP's Client APIs (Sample option B) with Salesforce. Excited by the opportunity, Natalee, Jacaruso’s Director of Talent & Wellness, quickly connected her IT team with PDP’s technical team to bring it to life.

The process was fast and completed in just a few days between contract renewal and rollout. Once enabled, PDP data began flowing securely into Salesforce, requiring no major changes to existing workflows.

Expanding PDP in the Hiring Process

In the early days, Jacaruso used PDP on an ad hoc basis, running assessments only after strong screening interviews. Today, PDP is built into the core application process, and every candidate completes a ProScan. With such a high volume of talented applicants, ProScan has become essential for narrowing the field and ensuring the right fit.

Driving Adoption and Onboarding Success

Jacaruso leaders also rely on PDP for onboarding: new hires are paired with a culture coach and a mentor for their first six weeks, often using ProScan insights and Side-by-Side reports to strengthen communication and accelerate learning.

Leveraging the PDP Portal

Beyond recruiting and onboarding, the PDP portal remains a user-friendly resource, supporting Natalee in running TeamScans, validating data, and generating reports. Together with the Salesforce integration, the upgraded portal ensures that Jacaruso’s people data is always accurate, accessible, and actionable.

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The Results

Time Savings

Improved Hiring

Employee Development

The PDP Global and Salesforce integration has streamlined Jacaruso’s
high-volume recruiting process and deepened its people-first culture:

Time savings:

Recruiters save crucial seconds per candidate, which adds up significantly when processing 80+ applications a week. Instead of opening files and scrolling through reports, behavioral snapshots appear instantly in Salesforce.

Improved hiring decisions:

PDP insights help match candidates to the right roles, ensuring better alignment with the demands of sales, support, or specialized positions.

Scalability:

As Jacaruso grew from just 12 employees in 2015 to over 120 in 2025, PDP has scaled with them, supporting not only hiring but also team coaching, promotions, and culture development.

Employee development:

PDP insights are also used for mentorship, coaching pairings, and teambuilding that strengthen collaboration across diverse personalities.

As Natalee explained,

“PDP has grown as we’ve grown as an organization. The integration makes it so convenient to have people insights right inside our CRM. It’s a partnership that really works.”

Natalee Keathley, Director of Talent & Wellness, Jacaruso

The Results

Increase in Retention
Reduction in Turnover Costs
Turnover During Peak Season

All-Time High Retention

HPOne’s retention skyrocketed by 20% to a staggering 80% rate after using the PDP People Management System to make the right hires from the start and intervene with employees close to quitting to support them. Of the 6% of the workforce identified as close to burning out during peak season, managers successfully intervened to retain every single one of them, contributing to a total 50% reduction in turnover costs.

Confident and Streamlined Hiring

Because recruiters could utilize PDP JobScan models to make informed hiring decisions, HPOne knew a 70% candidate match or higher would succeed in the role and perform well under the stress of the busy period. The Hiring Manager no longer needed to interview and give final approval for each of their 1,100 hires. When retroactively analyzing profiles of low performers hired before PDP Global was incorporated into the hiring process, HPOne determined that 75% wouldn’t have been hired in the first place had PDP job modeling been used.

Consistent Company Culture

HPOne’s company culture has always felt like being part of a family. But when Covid hit and that family shifted to remote working, it was harder to maintain that sentiment since employees weren’t experiencing the office community. PDP Global empowered the culture to grow in new ways, encouraging meaningful engagement from leaders and employees unique to their behavioral preferences. Colleagues attest that the culture still feels like a family: a fun environment with high integrity and accountability.

Leadership and Management Style Shift

Instead of leading and managing based on something “wrong” with an employee, the PDP People Management System shifted HealthPlanOne’s coaching perspective to capitalize and grow an employee’s strengths. Only after knowing someone’s strengths through ProScan can that individual be placed in opportunities to naturally succeed. HPOne used this behavioral knowledge to create small wins by giving certain tasks to individuals who genuinely enjoy doing them rather than someone who wouldn’t. Leaders appreciated hiring people who were not exactly like them because it created a more well-rounded team and released the pressure they often felt to be good at everything.

Moreover, HPOne’s HR department quickly realized that most complaints stemmed from simple miscommunication between people with different behavioral traits. ProScan equipped leaders and managers to conduct crucial conversations more effectively than before with insights into likes, dislikes, motivators, preferred communication methods, and logic styles.

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Scale Faster with PDP Global’s Salesforce Integration
Harness the power of ProScan directly inside Salesforce. Save time, improve hiring accuracy, and grow your people-first culture just like Jacaruso Enterprises.

PDP Global

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Colorado Springs, CO 80921
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