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Rose Chauffeured Transportation 

Founder H.A. Thompson and his son, Andy, began the family owned and operated company in 1985 with three employees servicing the Charlotte, NC, area. The company has now grown to over 80 employees and is the leading ground transportation provider in the Carolinas. In 2008, the company received the Operator of the Year award, a national award given by LCT Magazine.

Company Overview


Industry: Transportation


Location: North Carolina, USA


Employee Size: 85

Instruments Used







The Situation

H.A. Thompson built his company on testimonial letters and the celebration of extraordinary service; however, the company had these seven critical challenges:

  1. How to effectively hire. The revolving door of turnover was too costly. For years, employee turnover averaged one third of their staff.
  2. Not being able to understand or motivate existing employees was challenging daily operations.
  3. Communications were painful; the perception between the managers was harming internal operations.
  4. Company-wide morale was suffering from the core management team operating from personal silos.
  5. There were some rough edges within the personalities of the management team that created sensitive outbursts and common drama.
  6. An expensive General Manager/CFO put more focus on sales calls than on operations and finances.

The business had prospered and developed an exceptional reputation, but sadly Rose Chauffeured Transportation was comparable to most businesses when it came to hiring and managing people. Turnover was draining the profitability, and worse yet, it was not being addressed. The company was good with understanding high quality service and transportation, but didn’t understand the people component. They knew the importance of their people, but were not aware of a system that could accurately measure their behavior. Understanding their current employee base and hiring new people was the missing ingredient in the “success recipe.” The day-to-day operations were wearing down the company spirit and Thompson, at age 76, needed a miracle. In his words: “PDP … showed me how to do it better.”

The Objectives

  • To recover the full management potential of the leadership team and establish authenticity.
  • To establish effective, honest communications and establish trust within the organization.
  • To hire more effectively, to reduce employee turnover and to improve the quality of operations.
  • To improve employee morale and job satisfaction.
  • To reduce stress for the owners and to bring fun back into the business.

The Implementation

In 2014, the leadership of Cure 4 The Kids set the intention of becoming a Center of Excellence by 2020.

The PDP individual reports, QuickView, Side-By-Side, and TeamScan analysis contributed significantly to fostering a company culture of transparency and open communication throughout the organization.

The Job Modeling process was brought in to define the strengths directly contributing to job success. Specifically, they used results to successfully recruit, hire, and onboard new team members in each department. All this was done with an eye on the employee’s strengths and those of the team.

To date, over 40 leaders and team members have been certified as PDP Professional Administrators. Cure 4 The Kids has made the commitment to renew as a Platinum client annually for the foreseeable future.

  1. Feedback Sessions: The project was initiated with the management team and the owners when the PDP Representative, Don Crosby, began facilitating personal feedback sessions. Each session averaged thirty minutes to an hour depending on the depth of conversations.
  2. Team Session: After the personal feedback sessions, the process lead into a three-hour team workshop to open up the group to provide individual and group dynamics. Uncovering the behaviors of each of the team members enabled each team member to better understand themselves and each other’s behavioral styles, energy, stress, and trait perceptions.
  3. Developing Effective Communication Skills PowerApp workshop: With the intention of improving communications, Don facilitated the workshop for about fifteen minutes before he stopped and announced that this was probably the last day that he would be working with Rose Chauffeured Transportation. Everyone was surprised and wondered why, so he simply shared that if there was not going to be considerate participation, there was no need for the company to waste their investment of time and finances going through the actions. This seemed to work, because the workshop finished with success and the project continued.
  4. Training Certification: The human resources manager was certified in the PDP Integrated Management System, and the company invested in a PDPworks Gold account.
  5. Assessed Employee Base: Every individual in the company experienced their personal ProScan reports as an employee benefit so they could better understand themselves.
  6. Employee surveys were handed out to each employee to measure overall job satisfaction. The surveys measured the level of respect they felt, what they liked most and least about their jobs, and collected any suggestions for changes in the organization.
  7. Employee Meetings: A short employee meeting was conducted for each group to thank them for participating and to discuss the outcomes so that they felt their contribution mattered.
  8. Employee and Management Consultation: Frequently and randomly a variety of people-related challenges and issues would surface, isolating core problems with certain employees and within the management team. One-on-one sessions and small team meetings were applied to reduce and eventually eliminate the major problems.
  9. Mediation: One morning came the pivotal point that would cause the operations manager to end his five-year career with the company. There were heated conversations between the general manager and the operations manager that caused the owners’ involvement. As a consequence, the decision was made to release the operations manager. The decision was approved very quickly by the remaining managers. The owners were extremely frustrated, but the operations manager was committed and wanted to stay with the company. Over several discussions, Don was able to get a new commitment from the operations manager and a verbal agreement from the owners to provide the operations manager one last chance, called the "Last Dance." This was clearly the end of the road and it was up to the transformation of behavioral modification to succeed.
  10. Management Consultation: The General Manager/CFO was terminated in December 2010 based on performance and behavior; this reduced a high overhead and the example was sent to the rest of the company that the owner was serious in making his company successful, without exception.

The Measurable Results

  • Overall, the company saved approximately $224,400.
  • Employee Turnover: Reduced by 44%, resulting approximately in $114,400 savings in salaries and benefit costs.
  • The operations manager was salvaged in an incalculable transformation. Rescuing this potential mis-hire saved the company a minimum of $110,000. In addition, in losing this key person, the workload would have severely cost the company emotionally, as well as financially. One year later, he has earned the respect of almost everyone in the company.
  • Employee morale is at an all time high; the company has never been busier and it appears that people are better navigating situations that would have caused far more drama in the past.
  • Inventory: The company has doubled its fleet of luxury motor coaches from 6 to 12 in one year.
  • Management and operations are stabilized and better prepared to handle the increase in sales. This is key, for if operations were not stabilized, the company could have never sustained the growth.
  • The company has advanced to become an employer of choice, rather than just another employer.
  • Owner H.A. Thompson has the reward of witnessing his employees develop into serving the company’s clients as he’s always imagined, and the company relationships have produced a true working team.
Reduction in Employee Turnover
in Overall Savings
Level of Employee Morale

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